Get the Most Out of Your Skill-Based Game Machines
You invested in COAMs because they’re a reliable source of passive income, but are you getting the highest possible return? Many business owners install machines and expect them to generate revenue without further action. However, the businesses that make the most from COAMs use proven strategies to optimize their earning potential.
At ARC Gaming, we’ve seen firsthand what works for restaurants, convenience stores, and grocery stores. Here’s how you can increase engagement, keep players coming back, and maximize your COAM profits.
1. Place Your COAMs in High-Traffic, Visible Areas
Where you put your machines directly affects how much they make. A COAM hidden in a low-traffic area won’t generate as much revenue as one strategically placed in a high-visibility spot.
To maximize visibility and engagement, place your machines near areas where customers naturally gather—such as seating areas, bars, or checkout lines. Avoid placing them in dimly lit or isolated corners, as these low-traffic “dead zones” often go unnoticed. Instead, consider creating a dedicated gaming area; a well-defined space sends a clear signal to customers that entertainment is available and encouraged.
2. Make the Gaming Environment Comfortable
Customers play longer when they feel comfortable. A welcoming and enjoyable gaming space encourages longer sessions, increasing your revenue. Provide seating with comfortable chairs and back support to help players stay engaged. Make sure the area has good lighting and is neither too dark, too cold, nor too hot. And for bonus points, keep snacks and drinks nearby—easy access to refreshments encourages customers to settle in and stay longer.
3. Make Getting Cash Easily Accessible
If customers run out of cash, they may walk away instead of continuing to play. An on-site ATM ensures that players can access money conveniently. To make the most of it, place the ATM near your COAMs where it’s visible. Always keep it stocked and operational—a broken ATM means missed revenue. As a bonus, some businesses even earn extra income through transaction fees.
4. Keep Your Game Selection Engaging
With ARC, you’re already set up for success — we provide your location with a curated catalog of top-performing games based on real data. That means you’re not just entertaining, you’re offering the best of the best.
So brag a little. Get familiar with your game lineup and talk about it! Feature your players’ favorite titles. Create buzz with signs that say “Fan Favorite” or “Staff Pick.” When customers see that you know your catalog and believe in it, they’re more likely to stop, play, and keep coming back.
5. Keep Machines Running Smoothly
A machine that’s out of order isn’t making you money. Ensure that your COAMs are on and functional during all business hours. If a machine goes down, report the issue immediately to your operator for fast service. And don’t forget to keep payout systems like tickets or vouchers stocked—players lose interest fast when a machine can’t deliver rewards.
6. Promote Your COAMs with Signage & Marketing
Even the best gaming setup won’t succeed if customers don’t know about it. Strong signage and marketing efforts drive engagement. Use bold, eye-catching signage inside and outside your business to promote COAMs. Train your staff to mention the games to customers during checkout or table visits. And don’t forget to announce game updates and player success stories via email and social media to keep your audience engaged online, too.
7. Encourage Repeat Visits with Customer Perks
Encouraging customers to return drives long-term COAM revenue. Offer small perks for frequent players—even something as simple as “Buy a meal, get a discount on your next game night” can work wonders. Publicly celebrate big wins (with player permission) to build buzz and keep the excitement alive. You can also host regular gaming nights or fun promotions to create habits and foster loyalty among your guests.
Bottom Line
Maximizing COAM revenue isn’t about luck—it’s about strategy. The businesses that earn the most proactively optimize every part of their gaming setup. By implementing these simple yet powerful strategies, you can increase engagement, retain more players, and ultimately, grow your COAM profits.
Need Help With Your Passive Income Strategy?
Contact us to see how to maximize your Revenue with ARC’s Skill-Based Gaming Machines.
